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Welcome to a New Era of Paint Performance
Whether you’re a professional contractor or weekend DIY warrior, you know that the secret to a flawless finish starts with the right products. This November, Paint Club and Plascon Paint Expert stores nationwide proudly introduce two exclusive additions to the Plascon Easy Living range: Plush Matt and Total Prime.
These products are engineered by Plascon to deliver superior results on South African surfaces, combining long-lasting durability, excellent application performance, and environmental responsibility – all at a price that delivers exceptional value.
Introducing Plascon Easy Living Plush Matt: Where Luxury Meets Durability
Plush Matt is a premium acrylic coating that’s zero VOC, low-odour, and powered by advanced Silicone Enhanced Acrylic Technology (SEAT™). This means you get a beautifully soft matt finish that stands up to moisture, mould, and dirt – with a generous 12-year guarantee.
✅ Features You’ll Love
- Zero VOC: Healthier air for you and your family.
- Low Odour: Ideal for indoor use – no lingering paint smell.
- SEAT™ Technology: Enhanced water resistance and dirt repellency.
- Mould Resistant: Keeps surfaces fresh and hygienic.
- Durable Matt Finish: Elegant and tough in equal measure.
- Quick Drying: Touch dry in 30 minutes; recoat in 2 hours.
- Easy to Apply: Smooth, fuss-free application with brush or roller.
- 12-Year Guarantee: Confidence built into every tin.
Easy Living Plush Matt Colour Options
- White: EPM1
- Tint Bases:
- Pastel Base (EPM1000)
- Deep Base (EPM2000)
- Transparent Base (EPM3000)
Where to Use Plush Matt
Perfect for interior and exterior walls, ceilings, and trim. Ideal for:
- New cement plaster walls
- Gypsum board
- Fibreboard
- Repaint projects on previously painted surfaces
Best Practice Tip:
Always prime with Easy Living Total Prime for optimal adhesion and durability, especially over surfaces like gypsum plaster, fibre cement, or wood.
Meet the Perfect Partner: Plascon Easy Living Total Prime
If Plush Matt is the final flourish, Total Prime is the unsung hero beneath the surface. This water-based multi-surface primer offers superior adhesion, excellent sealing, and fast drying, making it a must-have in your paint prep toolkit.
Key Benefits of Easy Living Total Prime
- Excellent adhesion to even the trickiest surfaces – melamine, tiles, MDF, glass, PVC, and more.
- Fast drying: Recoat in 2 hours.
- Seals porous surfaces for better topcoat performance.
- Great obliteration and spreadability: Smooth coverage every time.
- Zero VOC: Environmentally conscious and low odour.
- Water-based: Easy cleanup and safer to use indoors.
Substrates Total Prime Can Handle
- Fibre Cement
- MDF
- Melamine
- Soft & Hard Wood
- Ceramic (matt and polished)
- Aluminium, Galvanized Iron
- Glass and PVC
- Previously painted surfaces in good or poor condition
Application Advice
Apply by brush, roller, or airless spray. No thinning needed. Apply a single continuous coat for reliable performance. Touch dry in 30 minutes; ready to recoat in 2 hours.
Why These Two Products Work Better Together
Think of Total Prime as the dependable base and Plush Matt as the finishing star. Together, they form a system that:
- Reduces paint failure.
- Ensures colour vibrancy and longevity.
- Provides unmatched resistance to cracking, bubbling, and mould.
Ideal for Both DIYers and Pros
Whether you’re painting a single room or an entire complex, the Easy Living system saves time, reduces effort, and delivers flawless results. Here’s how:
For DIYers:
- Easy to use with no strong odour
- Fast drying for quicker project turnaround
- Great value with premium quality and long warranties
For Contractors:
- Reliable, consistent performance on all substrates
- Versatile system simplifies quoting and prep
- Professional results with less hassle and fewer callbacks
Product Specs at a Glance
| Plush Matt | Total Prime | |
| Finish | Matt | Matt |
| Coverage | ±11 m²/L @ 30µm DFT | ±11 m²/L @ 30µm DFT |
| Dry to Touch | 30 minutes | 30 minutes |
| Recoat Time | 2 hours | 2 hours |
| VOC | 0 g/L | 0 g/L |
| Guarantee | 12 Years | N/A |
| Tint Options | Pastel, Deep, Transparent Bases | Not tintable |
| Ideal for | Interior/Exterior Walls & Ceilings | Multi-surface Priming |
| Application Tools | Brush, Roller | Brush, Roller, Airless Spray |
Complete the System: The Full Easy Living Range
From prep to topcoat, from roofs to woodwork, Plascon Easy Living now offers a comprehensive, trade-ready solution for just about every surface. With the addition of Plush Matt and Total Prime, the range now includes five key products – each designed for a specific purpose, with zero fluff and maximum performance.
Here’s how the full range stacks up:
Easy Living Wall Master Matt
The original matt product in the Easy Living range. Reliable, robust, and trusted by contractors for years.
Key Differences from Plush Matt:
- Wall Master Matt is a standard-performance matt acrylic.
- Plush Matt is premium-tier, with SEAT™ technology for added water resistance, zero VOCs, mould resistance, and a 12-year guarantee.
Ideal for:
- Interior walls and ceilings in standard-use environments.
- Clients looking for a great-value matt option with consistent finish.
Trade Tip:
Use Wall Master Matt for high-volume projects like rentals, offices, or renovations where performance and price need to strike a balance. Reserve Plush Matt for premium residential or hospitality projects that demand enhanced durability and air quality benefits.
Easy Living Multi-Surface Sheen
A superior quality, washable low sheen acrylic coating designed for both interior and exterior use, Easy Living Multi-Surface Sheen is a dependable choice for contractors who want durability without the gloss of enamel.
This popular and versatile coating is built for demanding environments where easy cleaning and long-term performance matter. With a water-beading effect, excellent scrub-ability, and zero VOC, it’s a modern upgrade for interior and exterior walls, primed cement or plaster surfaces. It is especially great in high traffic areas.
Technical Highlights:
- Low Sheen Finish with a smooth, professional look
- Durable & Washable: Great for kitchens, corridors, furniture, and high-touch surfaces
- Interior & Exterior Use: Tough enough for exterior walls and trim
- Zero VOC: Healthier for enclosed spaces and eco-conscious builds
- Water Resistance: Beads water and resists moisture
- Good obliteration and spreadability: Up to 10.3 m²/L at 30μm DFT
- Quick Drying: Touch dry in 30 min, ready to recoat in 1 hour
- 8-Year Quality Guarantee (T&Cs apply at plascon.co.za)
Suitable Substrates:
- Cement plaster, concrete, porous brickwork
- Gypsum plaster and fibre-cement board
- Properly primed wood and mild steel
- Galvanised steel and previously painted surfaces
Available In:
- White (ELS 1)
- Tint Bases: Pastel (ELS 1000), Deep (ELS 2000), Transparent (ELS 3000)
Easy Living Roof & Paving
Built for tough outdoor surfaces, Easy Living Roof & Paving is a high-performance, water-based acrylic coating designed for both new and previously painted roofing and paving substrates. This durable, weather-resistant finish with excellent adhesion and a smooth sheen holds colour in the harshest South African conditions.
What Sets Easy Living Roof & Paving Apart:
- Smooth Sheen Finish: Helps resist dirt pick-up and fading.
- 10-Year Guarantee on Roofs (when applied per spec – T&Cs at plascon.co.za)
- Superior Acrylic Water-based Emulsion: Flexible yet tough, ideal for sun-exposed areas
- Excellent Adhesion: Sticks to fibre cement, concrete paving, Aluzinc, galvanised iron and more
- Weather Resistant: Holds up to rain, sun, and thermal cycling
- Touch Dry in 30 Minutes, Recoat in 2 Hours
- VOC: 21 g/L – well below industry norms
Use It On:
- Cement or through-colour roof tiles
- Galvanised garage doors, gutters, and downpipes
- Fibre-cement sheeting
- Concrete paving and cladding
- Zincalume, Aluzinc, ChromaDek (with appropriate primers)
Packaging & Coverage:
- Available in 5L and 20L in a range of standard colours
- Coverage: Approx. 5.9 m²/L @ 42.5µm DFT
- Apply 2 coats undiluted by brush, roller or airless spray
The Full Easy Living Lineup at a Glance
| Product | Use Case | Finish | Key Features |
| Total Prime | Multi-surface primer | Matt | Superior adhesion on difficult surfaces, zero VOC, fast drying |
| Plush Matt | Premium interior/exterior walls | Matt | SEAT™ technology, mould & water resistance, zero VOC, 12-year guarantee |
| Wall Master Matt | General-use interior walls | Matt | Reliable, cost-effective, consistent coverage |
| Multi-Surface Sheen | Interior/exterior walls – high traffic areas | Low Sheen | Durable & washable, 0 VOC, 8-year guarantee, excellent for high-traffic areas |
| Roof & Paving | Roofs, paving, concrete, galvanised metal | Smooth Sheen | Weather-resistant, 10-year roof guarantee, superior adhesion, wide compatibility |
Why This Range Works for the Trade
For contractors, resellers, and project specifiers, the strength of the Easy Living range is in its simplicity and system compatibility:
- One primer for many substrates
- Topcoat options tailored to project needs
- Exterior, trim, and roof coverage included
- Low-VOC and environmentally responsible
It’s now possible to spec a full-house paint solution from one trusted brand, offering consistent quality and performance.
Where to Buy
Plascon Easy Living Plush Matt and Total Prime are only available at Paint Club stores and Plascon Paint Expert stores across South Africa.
Find your nearest authorised store here:
👉 www.paintexpert.co.za
Frequently Asked Questions
Q: Can I use Plush Matt in a bathroom or kitchen?
A: Yes. Its SEAT™ technology provides water and dirt resistance, and it’s mould-resistant, making it perfect for high-humidity areas.
Q: Does Total Prime work on tiles and melamine?
A: Absolutely. It’s formulated to adhere to a wide range of surfaces, including melamine, polished tiles, and PVC.
Q: Can I tint Plush Matt White (EPM1)?
A: No. Always use the specified tint bases (EPM1000, EPM2000, EPM3000) to ensure correct colour and product performance.
Q: How long should I wait before recoating?
A: Both products are touch dry in 30 minutes and can be recoated after 2 hours under normal drying conditions (at 23°C).
Q: Is this range eco-friendly?
A: Yes. Both products are zero VOC and low odour, making them safer for you and the environment.
Ready to Paint Like a Pro?
Whether you’re updating a feature wall, repainting your office, or tackling an entire building project, Plascon Easy Living Plush Matt and Total Prime give you everything you need for a job done right the first time.
These products reflect Paint Club’s commitment to innovation, quality, and service – because when paint performs, life looks better.
